6 Fashion Tastemakers Share the Small Fashion and Beauty Brands They're Supporting Right Now

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From sweatsuits and cozy basics to 'the best lotion I've put on my body.'

The Covid-19 pandemic has had an impact on pretty much every aspect of the fashion industry, and it will continue to affect it long after it becomes contained. Small businesses around the world have been hit particularly hard because of retail closures, canceled orders and an expected economic slowdown. Many have rallied behind a message: It's important to support these enterprises if and when you can, now more than ever.

To that end, we asked Brown, Alia and other tastemakers to share the fashion and beauty businesses they're backing right now. Discover their picks, below. "Jonesy makes some of my favorite undies as of late. I love the high-cut silhouettes, plus they're all super-soft and made in the USA." "11 Honoré is my favorite online boutique for designers who don't otherwise cater to plus size women. I have an Anaak Collection dress that I wear weekly. It's my favorite thing in my closet. I also have several pieces from Camilla and Mara Hoffman that are treasures.

"I love Mara Hoffman's dedication to inclusivity and sustainability — she's set an example that I wish all brands could follow. "I love everything Chelsea Hansford does with Simon Miller. I just ordered the Gold Ram Hoops and will be wearing them as I WFH until further notice. "May Lindstrom's Youth Dew Serum [for] trying to stay hydrated and feeling fresh during all this time indoors and in front of my computer screen. Filled with plant oils and ingredients that support local communities and are sourced ethically, the company also provides its employees with wages far above government-mandated minimum wage as well as generous benefits.

 

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