5 Ways Brands Can Take Meaningful Action During This Time

  • 📰 ForbesWomen
  • ⏱ Reading Time:
  • 43 sec. here
  • 2 min. at publisher
  • 📊 Qulity Score:
  • News: 21%
  • Publisher: 51%

Charged conversations and changing times call for meaningful, intentional action on the part of large and small brands alike.

United States Headlines News

United States Latest News, United States Headlines

“Pass the torch to those qualified to answer. Bring educators, consultants, and coaches who are experts in Diversity, Equality, and Inclusion into your business and hire them to help you assess and audit your stance and policies internally and externally,” says Kem. “Make it part of your company, not something “extra” or “on top of” the everyday work of your company. Communicate your stance with impunity in your communication with your audience.

“Center your brand around values-driven metrics, not purely results-driven. Ask yourself - how can we get to the result and understand through the lens of our core values? Your clients don’t have to align perfectly with your values, but they should resonate with at least 1 or 2. If you’re not making People and Inclusion an authentic value in your brand even if you “feel” that you are, you’re not a values-driven brand,” says Kem.

It might be time to take a hard look at the values of your company to see if you truly are aligned with them or if there is need for adjustment.“This is the world of business now. For me, I’ve been choosy in who I has help and amplify. Create REALationships with your audience and understand why they come to you for your expertise. Your audience trusts you, and that’s a currency you should not take lightly.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 477. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

7 New Swimwear Brands for Earth-Loving and Style-Conscious Beach BumsMake waves in these chic, sustainable labels this summer:
Source: Fashionista_com - 🏆 474. / 51 Read more »

For 'Insta-brands,' boycotting Facebook advertising isn't easyFor companies whose entire livelihood depends on finding customers through Facebook and Instagram ads, the prospect of joining a boycott of those platforms raises a unique dilemma. Facebook audience Friends don't let friends use Facebook No company needed social media before, though.
Source: latimes - 🏆 11. / 82 Read more »

47 Black-Owned Brands to Support Today, Tomorrow, and ForeverA comprehensive list of Black fashion designers to support forever.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

47 Black-Owned Brands to Support Today, Tomorrow, and ForeverA comprehensive list of Black fashion designers to support forever.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

These 13 Fashion And Beauty Brands Navigated COVID-19 By Giving BackThe unchartered territory the world faced as a result of COVID-19 has shed light on many industries, especially fashion and beauty. From Uoma Beauty and Cult Gaia, to The Honey Pot and Tribe Kelley, get inspired by the words and actions of these 13 fashion and beauty brands.
Source: Forbes - 🏆 394. / 53 Read more »