Storytelling will make your pitch much stronger and more impactful. Storytelling helps take your audience on a journey, gives them something to connect with, and provides an easy way to illustrate the points you want to make. A story is far more engaging than simply running through a list of facts and providing supporting reasons to back them up.
A classic storytelling formula provides a clear problem, solution, and resolution. Start off with a summary of your idea so the audience knows what to expect from your presentation. Fill in the middle with as many supporting facts as possible, as well as painting a picture of what the solution looks like. End with a strong call to action that makes it hard to say no to whatever it is you’re presenting.
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