5 Brands Launched During the Pandemic

Although the COVID-19 outbreak is turning prospects grimmer than ever for small and independent fashion brands, not all hope is lost.

With its fusion of architectural shapes, satin moirè wraps and quirky beaded disco heels, the collection has all the credentials to build a fashion following, but the two designers stressed their sustainable commitment is equally crucial. Leather nappa and fabric linings are biodegradable, other materials come from upcycled deadstock, while heels are made of recycled ABS resin.

“Traveling around the world I could see how pollution has destroyed our coasts and environment, swarming with plastic waste,” said Vergano. “We’ve been very uncompromising with sustainability because after years working in marketing, I wanted to avoid any greenwashing.” Although business might be impacted this year, Vergano sees 2020 as a training ground for the future. Kampos had already planned to debut a retail outpost inside Promenade du Port, a seafront retail complex located in Porto Cervo, Sardinia. Originally slated to open in mid-May, it will now make its debut in June.

“My focus shifted, I started seeing my company as a way to help people and I wanted to start as soon as possible. It took about a week to finalize my partnership with the organization and rewrite all of my messaging, redesign my web site, and shoot some of the content to support it,” explained Herman. “For me, the pandemic created a sense of urgency and also a need to be open and honest about my intentions and what my customers were getting when they shopped with me.

As per her main business with Alexia Alterations, which is on hold, Genta said it taught her “that resilience is everything, and this situation is no different. I have to fight for my seamstress and my atelier, and my weapon of choice is a headband.”

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