420,000 Apps Just Disappeared From The App Store

Here's why apps are disappearing from Apple's App Store:

App Store, Apple

12/6/2021 1:58:00 AM

Here's why apps are disappearing from Apple 's App Store :

“In June, about a month after ATT rolled out, and after Apple 's warning expired, 420,000 apps and games disappeared. That's a whopping 21% of the App Store . Gone. Just like that.”

That kind of decimation shows how serious Apple is about apps complying with its new policy requirements. It also is a reflection of the reality of app development, management, and operation.That reality is cold and harsh: most apps get almost no attention and almost no downloads. They are essentially abandonware: unprofitable for the companies that built them to really maintain and grow, but left to essentially die on the App Store vine. Others are low-quality apps built by amateur mobile developers using low code or no code build-an-app services. They were either dropped hopefully on the App Store in anticipation of viral success or published like most self-published books: as proof of concept or a trophy of accomplishment.

In other words, almost nothing of real quality in active use by significant numbers of iPhone and iPad owners will have been deleted.And Apple has essentially culled some of the brush, fallen limbs, and dead leaves from the floor of the app forest.It is an interesting development as a result of ATT, however: most of our attention on the impact of that change has been

. Clearly, there’s been additional impact.“This should come as good news to active developers — there's less competition now,” Michaeli says.

Read more: Forbes »

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