4 Ways Your Marketing Team Can Advocate for Responsible Marketing

Evolving isn’t easy. It entails examining old processes, finding ways to become resilient, and adopting new technologies. While these technologies can facilitate better processes, they also introduce concerns, such as those involving customer privacy, accuracy, fairness, ethics, and bias—standards that can easily fall by the wayside without an intentional strategy and accountability.

This is why I’ve become an advocate for responsible marketing, a strategy inspired by the responsible innovation movement that focuses on creating meaningful customer experiences and delivering competitive advantage and growth for organizations. The principles are not solely rooted in marketing; we’re not the only team to capture and use data. Nor are we alone in working with emerging technologies or interacting with a diverse audience with various needs and expectations.

IT is a great example. It’s not surprising that—especially now—CIOs see a need to modernize. And while they typically have a vision for how technologies give their businesses a competitive edge, they also share goals with marketing in building principles of privacy, accuracy, and security.

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