“Consider a new financial plan and determine where money is being allocated. Plans made before COVID-19 will need to be altered— just as business plans and infrastructures are shifting, the need for financial planning will also need to be modified for future ambitions,” suggests Shuck.
Reach out to niche influencers as well—they have created engaged followers and communities who are still active and purchasing. With in-person events on hold, don’t be afraid to jump on connection calls with potential partners to provide useful information or friendly advice. Whether you can make the sale or not, you’ll have made a friend in business.
“Referrals are powerful—don’t underestimate the power of doing a good job. If you are reliable and deliver an amazing good or service, make sure your clients know you appreciate any and all referrals,” notes Shuck. “Advertising costs right now are very affordable and at a record low. It is an amazing opportunity for businesses to test out new markets, new messaging, and even new product lines to keep up with this ever changing landscape,” says Shuck.
“A good starting point for paid social media advertising is ad retargeting. This service goes after users that have already demonstrated an interest in your product.” Shuck recommends trying out AdRoll, where her clients have had some great wins. Another tactic is adjusting your ad strategy for optimization on mobile.
“For many businesses, the majority of their online traffic comes from clients using their mobile devices. Adjusting the percentage of your ads that target mobile users could increase your reach tremendously,” says Shuck.
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