Knowing your users allows you to see what they see, feel what they feel, and experience things as they do, which builds empathy towards them and leads to better products.
Customers/Users provide designers with insights such as context, using situations, actions, areas, topics, and motivations. By making all these pieces meaningful, designers try to complete the puzzle. Our first engineering intern who joined our team was the best example of this. Our team explained the importance of design in a product-driven company and how it is the key to success.
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