3 Key Practices For E-Commerce Success In The New Normal

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The new normal involves a long-term shift to e-commerce as shoppers’ behaviors have drastically changed. That means online sellers are facing a lucrative opportunity to permanently disrupt the $5 trillion U.S. retail industry.

by Manhattan Associates, 80% of shoppers expect to increase buy online and pickup in store orders and curbside pickups. Moreover, 90% of shoppers prefer home delivery over a store visit in the near future.84% of shoppers

are unlikely to shop with a brand again after a poor delivery experience, according to 2020 research by Retail TouchPoints. And 98% of shoppers say that delivery impacts their brand loyalty. Thanks to efficient fulfillment by giants like Amazon and Walmart, consumers have elevated their expectations of all retailers.

Unfortunately, not all retailers are skilled at handling operations, logistics, and shipping, efficiently. And with more and more delivery delays due to covid, businesses should focus on quicker preparation and fulfillment turnaround times to make up for some of the additional time that courier companies may need, in an effort to minimize the wait for consumers.

There are also a growing number of fulfillment service providers that minimize the need for an operator to personally manage delivery so he/she can focus on marketing and sales. Drop-shipping, packaging and forwarding services help retailers ensure smooth delivery to demanding customers. Online sellers can take advantage of the seismic shift towards e-commerce. To succeed, they must develop long-term relationships with customers, forecast and manage cash, and ensure smooth and speedy delivery to buyers.

 

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