3 Influencer-Owned Brands Delivering Authentic 'French Girl' Style

Author:Dhani MauUpdated:Mar 24, 2020Original:Mar 24, 2020Over the past couple of years, there's been an explosion of style bloggers and influencers launching their own brands. By doing so, women like Arielle Charnas, Aimee Song and Olivia Palermo have been able to create new revenue streams and profit directly from their own influence while allowing their followers to buy directly into the aesthetics for which they became famous.

"I knew when I created Rouje that people would follow because of the demand my followers shared with me. The question was, how much?" Damas tells Fashionista. "We started with small collections that were sold out in one day, which in turn contributed more to the brand's success because of the demand that created.

The allure of looking like a French Girl is clearly undying, and French women who already have a platform have a unique opportunity to cash in on that: Who better to sell this look to us Americans than French girls themselves? Slowly but surely, more Parisian influencers are launching their own brands, each of which nail that aesthetic more authentically than all of the "fake" French brands who have tried to approximate it over the years.

Mais admits that Musier, frequently worn by her influencer friends, may have started off as an "Instagram brand," but today it stands on its own, stocked in respected department stores like Printemps and Galeries Lafayette. And its undeniable embodiment of French-girl style was inevitable: "Effortless, comfortable and timeless are the adjectives that characterize Musier, and I think that's also how French style is characterized as well," she notes.

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