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We are living in a world where what we look like online is becoming just as important as our IRL appearance. Which explains why retailers like Zara are leaning into the phenom to make sure we can fully express ourselves, even in the metaverse. In a first-of-its-kind release, the fast-fashion retailer debuted a “Metacollection” called Lime Glam, and it’s filled with eight designs perfect for spring dressing in reality or Zepeto’s virtual playground.
If Zepeto sounds familiar, it’s the same digital realm where Gucci launched Gucci Villa. Now, the stylish inhabitants can add to their 3-D closets pieces from Zara. From the towering hot pink platform sandals to the slinky ruched satin dresses, the limited-edition capsule collection is a showcase of the season’s biggest going-out trends. The roster also includes pared-back casual essentials—like a distressed denim jacket, cutoff shorts, and woven tote bags. We don’t know which we like better: the actual citrusy green scrunched slip dress or the digital version. Thankfully, you don’t have to choose.
And the digital-meets-physical creations don’t just stop at clothes. Zara also created beauty products to be enjoyed in both realms—because no human or avatar should have to go without nail polish.
For a more seamless experience in Zepeto, digital walls, a floor, and a photobooth are also part of the digital Lime Glam capsule.
Below, take a look at the physical and digital designs and see if you can tell the difference.
