How This Art Gallery Is Maintaining Its Competitive Edge

Since having entered the male-dominated, competitive art gallery industry back in 2013, founders of Art Angels Jacquelin Napal and Kat Emery are shaking up the art world in 2022. They are setting the blueprint for future artists and curators in the industry, all the while pioneering the digital art space and turning it into profit.

These two female founders are capitalizing on the Metaverse before it reaches its popularity. Having invested in property in the Metaverse, these forward thinkers are working outside the traditional walls of art galleries.

Backed by a marquee celebrity client roster, Art Angels has made a name for themselves in the global market. With an online presence, expanding gallery space and partnerships with restaurants, hotels, and high-end developers, is there a space these trailblazers haven’t covered?

Wanting to enter into the world of NFTs to allow for physical items to be experienced in a 3D virtual environment, these founders want to educate collectors and artists on what is the next big thing in art. People are getting more comfortable with these methods and Art Angels wants to make it more accessible for investors within this new digital era.

Growing their business with no outside help or funding, these women are helping underrepresented artists in the world and building a platform for them. They are grateful to have built their business this way as it allows for a quicker activation period. They specifically chose this route to have full control over their business. In doing so, they were able to retain autonomy in all decision making and are paving a way for other female entrepreneurs.

When embarking on your own business mission, Art Angels leaves these words of advice for you:

1.    Bootstrap to a full team

Don’t try to be everything at once. Grow your business through financial prudence and wait until you can afford to invest in the next item needed to grow your business. It’s tempting to want to invest in everything at once but that will lead to financial jeopardy if you are investing on borrowed money. 

Trial and error is part of business and seeing what resonates with your clients is an important step that cannot be skipped on your journey to success. Do not overinvest until you know what is working for the business.

2.    Don’t let others underestimate your abilities

It’s easy to hear naysayers loud and clear, even if they are in the minority. Surround yourself with people who believe in you and support your dreams, and flush out the negativity. There will always be haters, but don’t let that get you down. Keep pursuing your dream and find ways it will work.

3.    Focus on creative and business direction

Don’t be afraid to try new things or be the first to try something new in your industry. It’s through trying new things that makes you a trailblazer in your industry. Decide on your creative vision and plan your business to move in that direction.

4.    Be involved in your business finances

Art Angels review their finances regularly and have learned how to use business financial literacy to grow their business year over year. Due to financial management, it allowed them to grow their business at a rapid rate while minimizing the risk involved in that growth. Knowing how to manage that risk was key to the growth in their business.

The bottom line is regardless of what industry your business is in, it pays to learn how to manage your business finances. Financial mismanagement in business is one of the top reasons why businesses fail, so investing in that financial acumen will increase the success rate of your business.