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Every day is a good day when you wear your favorite jeans. But before you found the one, you likely had to sort through the many denim brands on the market and engage in a try-on-and-error journey. When you know who makes your very perfect pair of jeans, the task becomes all the easier.
Some labels emphasize sourcing durable vintage fabrics that won’t lose their shape over time, while other bands focus on offering a customized fit by weaving elastic fabrics into more structured cotton fibers. In addition to fit, there are also the ever-evolving silhouettes, cuts, and colorways to consider.
Without getting too technical, we’ve rounded up the best denim brands to keep on your radar. Whether you’re looking for a steal from the Gap (our accessories director can’t stop singing this pair’s praises) or are ready to invest in a high-quality option from Khaite, there’s something for everyone just ahead. Be sure to bookmark this page and add these labels to your fashion vocabulary before your next shopping rendezvous.
Best Denim Brands
- The Affordable Go-To: Gap midrise cotton a'90s loose jeans, $80
- The ’90s Throwback: Madewell ’90s straight jean, $128
- The Retro Flares: DL1961 Hepburn jean, $209
- The Best Bootcut: Rag & Bone Icons Peyton jean, $255
- The Unstoppable Skinny: Re/Done high-rise skinny jean, $275
- The Cool Crop: Mother The Half Pipe ankle jeans, $258
- The California Cool Choice: Frame Le Slim palazzo, $268
- The Vintage-Inspired Pair: Agolde ’90s Pinch Waist high-rise straight-leg jeans, $270
- The Editors’ Pick: Khaite Danielle high-rise straight-leg jeans, $460
Frame
You’ll find the ever-enduring allure of the ’70s throughout Frame’s denim collection. With inspiration rooted in the ease of French dressing, Frame has mastered the art of creating perfectly flared jeans. Zoom in, and you’ll see that the label pays close attention to detail—like subtly emphasized seams and refined, barely-there distressing.
Haikure
If you’re after sustainable jeans that aren't boring, turn to Haikure. The made-in-Italy denim brand offers a plethora of designs, from cargos to flares, that have become favorites of Instagram style stars.
Still Here
Designed in New York, Still Here’s jeans offer the best elements of east and west coast influence. You’ll instantly fall in love with the cool-girl approved silhouettes, but once you slip on a pair the undeniable quality will keep you hooked on these beloved jeans.
Toteme
Since launching in 2014 by Stockholm-based, husband-and-wife duo Elin Kling and Karl Lindman, Toteme has become a go-to for elevated wardrobe staples. If you’re in need of refined essentials that offer sophisticated ease, reach for the label’s Scandinavian-inspired designs.
Triarchy
If you love stretch denim but are conscious of the environmental harm caused during production of those elastic fit jeans, Triarchy created a plastic-free alternative that hugs the body in all the right places. In 2011, founders Mark Adam and Ania Taubenfligel launched the brand, but production came to a halt in 2016 once they realized the negative impact denim creation has on the planet. Now, the label is back and better than ever, thanks to a lot of research and groundbreaking techniques that prioritize sustainability.
Mother
Since launching in 2010, Lela Becker and Tim Kaeding have expanded Mother into a full-range ready-to-wear collection that includes just about everything from outerwear to accessories. But it’s the label’s jeans, which support local businesses and manufacturers in Los Angeles, that keep us coming back for more. Maybe you’ve seen Mother’s coveted denim threads on stars like Meghan Markle and Katie Holmes.
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Citizens of Humanity
Get all of your premium casual needs from Citizens of Humanity. The brand is taking elevated jeans to the next level, ensuring every piece is hand-inspected by 40 different artisans. That’s good news for those who love stretchy denim because the brand’s elastic jeans are made to withstand several washes.
Rag & Bone
For timeless silhouettes with an effortlessly cool New Yorker–inspired finish, look to Rag & Bone to expand your denim collection. The brand forgoes trends and puts longevity first, creating silhouettes that you’ll want to wear year after year over and over again. And it’s not just the styles that matter: Rag & Bone has a quality-guaranteed policy, ensuring every item is made properly.
Levi’s
There’s nothing like a classic, and Levi’s trustworthy styles have truly withstood the test of time. No, literally. The brand was founded in 1953, and even Princess Diana was a fan of the American staple. Give its iconic 501s a try, or test-drive its newer waist-cinching Ribcage silhouettes.
Re/Done
Vintage lovers, this one’s for you. Just as the name suggests, Re/Done updates retro silhouettes with a modern twist. The journey started in 2014 for founders Sean Barron and Jamie Mazur by taking classic Levi’s jeans and giving them a flattering tailored fit. The label also receives major bonus points for the eco-friendly system used in the dyeing process to minimize water waste.
DL1961
For a comfortable fit, Dl1961 is the brand to turn to. Since 2008, the label created a patented fabric that’s a combination of cotton wrapped around lycra to craft skin-like denim that moves with your body without losing its shape.
Gap
If you like the way stretch jeans mold to your body but are in the market for something that looks deceptively as structured as a vintage pair, Gap’s beloved jeans are sure to become a fave. The iconic brand has championed classic American style since it was founded in 1969. And husband-and-wife duo Don and Doris Fisher had one mission when they opened Gap’s first store in 1969: to make finding a great-fitting pair of jeans easy for everyone.
Khaite
A prim and polished pair of jeans from Khaite will elevate those casual moments. The brand, properly pronounced “Kate” and founded by Cate Holstein in New York City, has been known for crafting high-quality wardrobe essentials since launching in 2016. It doesn’t matter if you’re a fan of light- or dark-wash denim; you’ll cherish your Khaite jeans for years and years to come.
Agolde
There’s no better brand to turn to for vintage ’90s-inspired jeans than Agolde; the label ruled the decade and continues to breathe new life into the iconic easygoing silhouette. What’s even better, Agolde pushes boundaries, experimenting with unexpected cutouts and architectural shapes. Don’t let the playfully cool silhouettes fool you. While they might seem completely undone, each style was crafted by experts paying exceptional attention to detail.
Hudson
Since 2002, the Hudson brand has infused the effortless sensibility of California style into its premium denim designs. Think relaxed wide-leg interpretations and perfectly tailored straight-leg finishes.
Jeanerica
For modern, cool cuts, bookmark Jeanerica. The Stockholm-based label founded in 2018 carries a roster of undeniably cool silhouettes in low-rise and relaxed fits.
Good American
With sizes ranging from 00 to 32, Good American has prioritized creating jeans with nearly every body shape in mind since Khloe Kardashian and Emma Grede launched the brand. Good American also believes that finding comfortable, figure-flattering jeans shouldn’t be difficult; it should be the norm. And while denim is core to the brand, the label has expanded with sportswear, swim, and shoes.
R13
No other brands have perfected the art of ripped, tattered, and distressed jeans like R13. Chris Leba founded the brand, which has a rebellious spirit, in 2009. You can infuse an instant rocker-chic aesthetic into your look with R13’s undeniably cool basics, like its reliable hoodies, cozy flannel shirts, and—the reason why we’re here—coveted jeans.
Made in Tomboy
Here’s proof that jeans don’t have to be boring. Made in Tomboy, which was founded in 2015, plays with pleats and standout stitching to add interesting twists to its denim creations. For inspiration the Italian brand looks back to the ’70s and ’80s, as well as the iconic style of Madonna.
Slvrlake
Is it possible to have a pair of jeans that fit just as well as your favorite pair of trousers? Louise and Gary Edgley think so. Crafted in Los Angeles, the founders of Slvrlake skip the embellishments and prioritize fit over everything. So turn to Slvrlake’s tailored denim pieces, which come in a plethora of colorways, for your easy-wear everyday essentials.
ELV Denim
Nothing goes to waste in ELV Denim’s jean-making process. The London-based label, which was founded by Anna Foster, gives pre-loved garments new life by transforming them into sustainable creations. That’s not the only sustainable practice: ELV Denim’s jeans also cut back on water waste during the manufacturing process.
Madewell
If buttery-soft jeans are on the top of your wish list, look no further. Madewell’s denim finds have become synonymous with comfy jeans ever since J.Crew launched the spin-off brand in 2006. Madewell knows that nothing beats that worn-in feeling, and the brand has managed to achieve that cozy aesthetic with each pair of jeans—even on your very first wear.
AG
Whether you’re headed out to dinner or running errands, you’ll find a style to fit every moment in AG’s collection. The brand’s name represents founder Adriano Goldschmied’s initials, and since its start in 2000, the label has focused on fabric innovation, creating items from hemp, soy-based ink, and corozo buttons from South American tagua trees.
Everlane
From cost breakdowns to factory audits, Everlane prioritizes being open and honest with its customers. The label has also become a go-to for jeans created using renewable energy and air-drying techniques that cut down on CO2 emissions.
Grlfrnd
Here’s a label that names each style after the world’s most iconic models (Cindy Crawford and Joan Smalls, to name a few). Just like the supers, each pair of Grlfrnd jeans gets better and better over time. The durable fabric was made to age gracefully, leaving you with a perfectly lived-in finish. Keep up with the latest and greatest by shopping Grlfrnd’s always-on-trend selection of jeans.
Goldsign
Join fans Kate Moss and Rosie Huntington-Whiteley, and get the model-off-duty look with a pair of Goldsign jeans. You’ll have to move quickly to get your hands on a pair of these coveted jeans. Goldsign, which was founded in 2005, prioritizes quality over quantity, so each style is made in small batches in Los Angeles.
