21% of consumers were considering Toyota's EV ... which doesn't exist

Back in June and July of 2021, Cox Automotive polled nearly 5,000 consumers between the ages of 18 and 72 who either owned, considered buying or rejected buying an electric vehicle. Within that data, it showed that Tesla quite clearly has the most brand recognition for its EVs, while other brands have a whole lot of work to do on the marketing front. Specifically, a whopping 69% of those EV buyers didn't even know the Chevrolet Bolt existed despite being on sale since 2016.

Then we noticed something really surprising. A stunning 40% of those 5,000 consumers — about 2,000 people — said they were aware of Toyota's electric vehicle. Some said they were considering it, some said they were not. Either way, there's a pretty big problem with that: Toyota did not sell an electric vehicle in June and July of 2021. Nor did it sell one at any time after the 2014 RAV4 EV.

Basically, significantly more people were somehow"aware" that Toyota makes an EV that does not exist than those who knew about the Chevrolet Bolt, a vehicle that has existed for more than five years. Or the Nissan Leaf, for that matter, which has been on sale since 2010. Perhaps people just assumed that Toyota, which pioneered hybrids, must make an EV. Not a bad assumption, but in reality, Toyota hasn't been too keen on them. Almost hostile, even. Only recently has it announced plans for a variety of future EV models, and again, the bZ4X was only revealed back in November. Then again, perhaps people just don't fully understand what an electric vehicle is, lumping hybrids and plug-in hybrids in with them .

Now, before you get too down on the car knowledge of general automotive consumers, don't worry, it gets even worse. That same Cox Automotive study said that 17% were not aware that Tesla made an EV. Let that sink in.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

2023 BMW 8-Series, 2023 Toyota Sequoia, GM EV production: Today's Car NewsBMW's flagship, Toyota's full-size SUV, and GM's mid-term EV goals all made headlines today.
Source: motorauthority - 🏆 61. / 68 Read more »

21 Problem-Solving Products People With Insomnia Swear ByThe best white noise machines, sleep headphones and weighted blankets that keep you cool, according to people who have trouble falling asleep.
Source: HuffPostWomen - 🏆 27. / 68 Read more »

21-year-old man arrested, charged with murder of 19-year-old Berkeley motherA 21-year-old man was arrested this week and is now charged in the murder of a 19-year-old Berkeley mother, police announced Wednesday. I thought they don't show mugshots on the news anymore - i guess that's just SF Lock him up - if actually guilty Too young man just dont make sense.
Source: KTVU - 🏆 465. / 53 Read more »

21 Famous People Who Ended Up Dating (Or Marrying) Their On-Screen Family MemberThey kept it all in the (fictional) family.
Source: BuzzFeed - 🏆 730. / 51 Read more »

Authorities arrest 21 Dallas gang members, seize 200 pounds of drugsThe Dallas Police Department along with local and federal partners announced a successful violent crime bust targeting the 'Hamilton Park Posse.' More than 200 pounds of cocaine, marijuana and fentanyl were seized. Police also recovered dozens of firearms and hundreds of thousands of dollars in cash. They got their bails. Not news Nothing gonna change as quick as they arrested charged and locked them up they’ll be replaced lol
Source: FOX4 - 🏆 289. / 63 Read more »

USD/JPY Price Analysis: 21-DMA guards immediate upsideUSD/JPY buyers attack 21-DMA to extend Fed-led gains during early Thursday. The yen pair crossed a downward sloping resistance line from January 04, n
Source: FXStreetNews - 🏆 14. / 72 Read more »