After years pointing to more digital world — where bricks and clicks are combined and the walls between consumer and brand are nonexistent — fashion and retail have made a hard-turn and are now rushing into that future.
In this special report, WWD peers into that future and unpacks how consumer demand changed during the pandemic, pushed brands to adopt a direct-to-consumer mindset, and challenged the C-suite to lead through change and build better businesses.How data helps retailers determine what to make, who wants it and how to sell it.How"buy now, pay later" payment options has emerged as a new battlefront in the fight for consumers.
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