. Impulse shopping and the constant new stream of merchandise got us here, and it's up to us, the customers, to rewire the system. Sustainability should be practiced through the entire supply chain: design to labor, mass production to transit, and then prolonging the life of a garment.Socially Conscious Brands Taking Action
As a Black fashion editor, the industry has really disappointed me with its stance on racism. Throughout 2020, my social media and emails were flooded with messages of solidarity, but often false commitments. I refused to be naive or believe the blanket statements that merely denounce police brutality. Instead, I looked for the brands that realized actionable ways to achieve diversity and equality. James notes that lasting change takes time.
When a brand's external statements don't match internal actions, it can be quite troubling. Admittedly, I've been guilty of cancelling and boycotting the brands that are all smoke and mirrors. The sad truth about brands recognizing racial issues is that it felt way too late. In my opinion, brands seemed to claim solidarity because it was trendy and potential sales and customers were up for grabs.
I'm aware that denouncing systemic racism is long winded and complicated. Long lasting change requires active action. People like activist and
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