The Variety Streaming Room presents conversations on business strategies and creative trends for CTV, featuring NBC Universal, The Trade Desk and talent-Executive Producers of Peacock’s2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally created the opportunity to apply data to their massive TV spend.
For others, it’s a scary new world where best practices for upfront buying no longer apply.
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