Whenever a new beauty product launches, the chances of it being available in Sephora are pretty, for lack of a better word, big. Like really big. So much so, that most of my friends shop there exclusively whenever they need to refresh their routine with a new bottle of foundation, nude lipstick, or whatever moisturizer they swear by. With that being said, it’s pretty easy to forget that the store has also done a great job of gifting its shoppers with the best K-beauty products.
Sure, there are plenty other stores, both online and in select areas, that carry brands we have yet to hear of and plenty of the ones we’re already obsessed with, Sephora’s lineup is equally impressive. In addition to the more well-known options, like Glow Recipe and Laneige , there’s also a handful of newer or underrated brands that have yet to get the hype they deserve.
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