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Editor's note: We've updated this story to reflect that Amazon is offering an exclusive deal on the Orolay Thickened Down Jacket during Prime Day.
The most popular coat on the internet since 2018 will cost you less than $100. Yes, that's right: The puffer that has been taking over New York City (and Instagram!) is made by company Orolay and usually retails on Amazon.com for $270 is now on sale. Yes, Prime members, for today only (June 21, 2021) you can shop it and have it in your hands by the weekend — unless it's back-ordered — for only $89.
The coat is called the Thickened Down Jacket and it's just the thing for those brutal winters upon us. The horizontal quilting and exposed zippers above the pockets and down the sides make it just the right amount of edgy. It ranges in size from XXS to XXL, which the size chart estimates fits every shopper from a size 00 to 22. It originally came in black, beige, green, navy blue, and gray, but thanks to its popularity it's now available in yellow and red too. So there's something for every color palette!
But how did this unlikely coat take over? Fashion lovers united with word-of-mouth in one of those lightning-in-a-bottle moments. Everyone you ask about the coat says that they practically chased a wearer down the street to ask where they found the cute and cozy puffer. As such, the most popular coat of 2019 (and beyond!) was born.
We love a good viral fashion moment that warrants its own Instagram account (remember the gingham J.Crew shirt all your guy friends used to wear, or that polka-dot dress that started @hot2thespot?), and this Amazon coat has reached just that status. Check out all the submissions, stealth captures, and personal posts at @theamazoncoat.
In the meantime, while you wait for yours to arrive, keep your eyes peeled: This writer already saw three on her short walk to yoga this morning, so it's definitely a trend that has taken on a life of its own.
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