. "I typically recommend them for clients who want a bright, cool blonde tone."
O'Connor also recommended avoiding any "yellow-toned" ingredients, such as argan or olive oil, which can turn blonde tones dull and yellow. For her blonde clients in particular, she advises avoiding products that contain sulfates, which are particularly harsh on hair and color. For best results with purple toning products, O'Connor suggests using at-home formulas once every two weeks, gradually building up to more regular use.
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