Coming up on its 20th anniversary — and after a year in which film festivals morphed into largely virtual and altogether different affairs — the Tribeca Festival has decided to drop the “film” from its name. It’s a sign of the times, cocreators Robert De Niro and Jane Rosenthal said in a press conference yesterday. The event now covers TV, and has expanded its longtime sidebars devoted to gaming and V.R.
Whether you think this dropping of a key word from their handle is smart rebranding, given our fractured and ever-morphing media landscape, or an act of total and utter idiocy that feels like a superficial move to appear relevant is your call. Movies are, in fact, what made Tribeca something to mark your calendar in the first place.
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