The It Cosmetics Your Skin But Better CC+ Cream makes my skin look like a million bucks. Actually, make that a billion bucks. When L'Oréal Paris shelled out $1.2 billion cash to buy It Cosmetics last year, I’m pretty sure that this highly-pigmented-yet-ultralight formula is what sold them. I think someone at L'Oréal Paris with access to all the money put on this CC cream one morning, watched their skin become clear and dewy and all the other pretty-skin words, and said: "I will give a billion dollars to whoever came up with this."
Here’s how I use the Your Skin But Better CC+ Cream: I blend a drop of the light shade and a drop of the medium shade together in the palm of my hand — a mix of these two is the perfect match for my skin tone. (There were originally only seven shades but in 2017, the brand expanded to 12 shades.) I use my fingers to blend it over my cheeks and around my nose. I walk away. That's it.