20 Affordable Jewelry Brands to Bookmark on your Browser

With Rellery, there’s no need to sacrifice on quality. The brand prides itself on providing customers with ethically made jewelry that looks far more expensive than it is. With monthly drops, your jewelry collection will never get stale.

Prices: Demi fine, up to $1,225

Best for: Elevated yet on-trend pieces

Customer review: “I already own several pieces of Rellery jewelry and they are top quality! I especially like that you can wear them all the time!”

Whether you’re after personalized jewelry or updated classics, PDPaola has a great assortment of pieces to choose from. Charms or chains, dainty or edgy, fine or fashion, the brand is for those who like to put their spin on accessories. Choose engravings, letters, charms, and stones to make the pieces personal.

Prices: Fashion to fine, up to $2,250

Best for: Playful personalization

A true “cool girl” brand, Jenny Bird keeps things simple and chic with fun twists that spice up everyday classics. From chunky chains and puffy hoops to link earrings and mixed metals, the brand’s aesthetic is simultaneously modern and heritage-inspired. An extra perk? Most pieces are under $200.

Prices: Fashion, up to $328

Best for: Cool girls

Customer review: “Beautiful, elegant, high-quality finish. Definitely elevates your wardrobe.”

Luxury is fun at Argento Vivo. Opt for a simple gold Cuban link choker, or elevate your look with a paperclip drop earring. There is no shortage of options here.

Prices: Fashion, up to $200

Best for: Deceptive affordability

Editor review: “I love Argento for its bold, classic styles. If you want pieces that look like heirloom jewelry without the price tag, let this brand be the one you shop.”—Dale Arden Chong, senior fashion commerce editor

If you want the most photogenic jewelry pieces, look no further than Luv AJ. After all, the company counts some of the world’s most glamorous It girls as customers. Do Bella Hadid, Hailey Bieber, Kylie Jenner, and Jennifer Lopez ring a bell? Even with a star-studded client list, founder Amanda Thomas’ commitment to providing quality, affordable jewelry hasn’t wavered.

Prices: Fashion, up to $150

Best for: Selfie-ready baubles

Customer review: “Everyday staple!”

AMYO has become a go-to choice for those who seek affordable yet sophisticated jewelry options, allowing them to express their personal style without a hefty price tag. Elevate your collection with pieces that are fashion-forward but won’t break the bank.

Price: Fashion, up to $400

Best for: Everyday favorites

Editor review: “AMYO’s hoops are well-made and look beautiful on. I have gotten tons of compliments on even their littlest hoop.”—Alyssa Bailey, senior editor, news and strategy

Fine jewelry is typically reserved for special occasions, but Mejuri pieces are made to be worn all day, everyday. Treat yourself to gold hoops in varying sizes, rings that can be stacked or worn solo, and necklaces both small and statement-large.

Prices: Demi-fine, up to $500

Best for: Dainty basics and gifts

Customer review: “It’s simple, beautiful, subtle enough to go with everything, and pretty enough to stand out.”

A quick perusal of Adina Eden’s Instagram tells you all you need to know about the NYC-based brand: The more the merrier. At Adina Eden, understated rings, necklaces, and bracelets hold their own among chunkier statement pieces. Kendall and Kylie Jenner, Billie Eilish, and Blake Lively are all fans.

Prices: Demi-fine, under $500; fine, up to $8,000

Best for: Celebrity-inspired looks

Editor review: “Those who want celebrity-approved accoutrements will love this. From classics to statements, you can’t go wrong. And there’s no doubt these will be in your jewelry collection for a while.”—Dale Arden Chong, senior fashion commerce editor

The beauty of Stone and Strand lies not only in the brand’s design aesthetic—which takes simple, everyday pieces and adds just a bit of boldness—but with its price points. There’s something for every budget, including delicate pendant necklaces, diamond rings, and tennis bracelets.

Prices: Demi-fine and fine, up to $3,500

Best for: Chic classics

Editor review: “Simply put, I love Stone and Strand. You can find me wearing at least one ring from the brand on any given day. I especially love the selection of pinky rings.”—Meg Donohue, associate fashion commerce editor

Shashi stands out for seamlessly blending affordability with contemporary style in its jewelry. With a focus on current trends and quality craftsmanship, Shashi caters to individuals looking to enhance their accessory collection with pieces that embody both cutting-edge design and accessibility.

Prices: Fashion, up to $200

Best for: Ultra-feminine accessories

Editor review: “I have a penchant for gold jewelry, and Shashi knows just how to craft chic pieces for the everyday woman. My current favorite? The Cassie earrings—a sophisticated take on hoops perfect for a date.”—Leah Romero, senior digital designer

BaubleBar first came to Instagram fame with its always-sold-out rainbow ring, but its loyal customers keep coming back for its quick-fix, budget-friendly pieces that are always on-trend. If you’re looking for something funky and fun for around $25, you know where to go.

Prices: Fashion, up to $500

Best for: Sticking to your budget and trends at the same time

Editor review: “If you’re looking for a jewelry brand that has literally everything, look no further than Baublebar. You’ll find the latest trends, playful pieces, and cool classics, as well as everything in between.”—Dale Arden Chong, senior fashion commerce editor

Known for its French-inspired aesthetic, Gigi Clozeau offers an array of tasteful designs. With everything from delicate bracelets to distinctive necklaces, this brand has become a favorite among those who appreciate sophistication without the premium price tag.

Prices: Demi-fine, up to $3,500

Best for: Colorful statements

Founded in Laguna Beach, Gorjana’s jewelry is as laidback and fuss-free as the sunny city itself. Built on the motto, “jewelry with intention,” Gorjana creates timeless pieces its customers can live in without the fear of tarnishing.

Prices: Demi-fine, up to $850

Best for: The laidback look

Editor review: “Gorjana has been my go-to brand for affordable jewelry that teems with SoCal cool. Every piece is ideal for layering, so it’s worth stocking up. I’m particularly fond of the coin necklaces, which also make for great gifts.”—Dale Arden Chong, senior fashion commerce editor

Straight out of New York City, Aurate’s jewelry is as tough and durable as they come. It offers simple rings, necklaces, and earrings made from ethically sourced gold.

Prices: Demi-fine and fine, up to $2,300

Best for: Sustainable glitz

Customer review: “This necklace is great. It is delicate and can be worn with everything. It’s nice that it can be worn at different lengths too.”

Ettika has managed to to captivate fashion enthusiasts with its bold and bohemian designs. Whether you’re seeking a standout piece or everyday elegance, Ettika’s collections appeal to those who crave elegance with flair.

Prices: Fashion, up to $200

Best for: Effortless bohemian aesthetics

Customer review: “Love this bracelet! It is the perfect girly piece to wear alone or stacked with my other dainty bracelets. I also am obsessed with how easy it is to get it on and off by myself.”

Astrid & Miyu has carved its niche by effortlessly fusing affordability with contemporary elegance. Recognized for its modern and distinctive designs, the brand offers a versatile range of pieces that resonate with trend-conscious individuals. From minimalist earrings to statement necklaces, each creation reflects Astrid & Miyu’s commitment to providing accessible luxury without compromising on style. The brand has become a go-to choice for those seeking chic and budget-friendly jewelry options.

Prices: Fashion, up to $500

Best for: Quiet luxury

Customer review: “Loving my new ring. Simple, understated but beautiful. Perfect for everyday wear.”

ByChari focuses on light accessorizing. Rather than create one-and-done pieces, ByChari crafts simple, elegant necklaces and rings with subtle embellishments, ensuring these pieces will stay in your rotation for many years to come.

Prices: Fashion, up to $300

Best for: Minimalists

Customer review: “It’s beautiful, I get tons of compliments. Great thickness, weight, and quality.”

Roxanne Assoulin has successfully carved a niche in the fashion industry. Known for her distinctive and playful designs, Assoulin’s creations feature a harmonious blend of vibrant colors and unique shapes.

Prices: Demi-fine, up to $1,000

Best for: Investments that still feel fun

Editor review: “If you’re looking to round out your collection of timeless jewelry with some playful statements, Roxanne Assoulin is the brand to shop. From the brand’s colorful chiclet-style necklaces and bracelets to its sparkling jeweled pieces, these add a whimsical touch to anything you’re wearing—and they’re guaranteed to put a smile on your face.”—Dale Arden Chong, senior fashion commerce editor

Maison Miru has emerged as a brand that offers exquisite and versatile pieces. With with delicate designs and timeless aesthetics, this jewelry effortlessly complements any style. Plus, it’s known for the innovative Nap earrings, which feature flat backs for optimal comfort.

Prices: Fashion, up to $300

Best for: Earrings designed with actual ears in mind

Customer review: “These earrings are so stylish and have such a nice hint of sparkle. Also, they are so light on my ears and absolutely no irritation.”

TILO Jewelry, available on Amazon, has become a sought-after choice for those in search of accessible yet stylish accessories. It combines affordability with a touch of sophistication, offering a diverse range of designs suitable for various occasions. From delicate rings to statement earrings, its collection is crafted with attention to detail.

Prices: Fashion, up to $200

Best for: Classics delivered by Amazon Prime

Customer review: “Very beautiful, bought for myself and made for a great birthday gift.”