The act of slowing down a song seems so simple, but Houston’s DJ Screw, born Robert Davis Jr., created a revolutionary, sacred genre called “chopped and screwed.” He realized that slowing down the record significantly changed the song’s meaning, emphasizing the lyrics. This discovery birthed a successful tape business, sold right out of his car and home, netting the DJa day.
On June 27, 1996, Davis got together with Big Moe, Bird, Key-C, Yungstar, Big Pokey, Kay-Luv and Haircut Joe to celebrate fellow member DeMo’s birthday. Everyone, including the birthday boy himself, got in the booth to record a 35-minute long freestyle that became hip-hop history. The eight traded bars about riding around in cars, getting money, meeting girls.
Davis and many of his associates in the Click, both official and unofficial, thrived in their own microcosm of hip-hop. While labels and the media focused on the bubbling tension of the East Coast-West Coast rivalry, the South took matters into their own hands. They created a self-sufficient economy within their neighborhoods and cities. No Limit Records went from a dream Master P had and turned into one of the most influential hip-hop powerhouses in history.
However, Davis’ legacy expands far beyond his massive tape catalog . As leader of the Screwed Up Click, its members released many albums of their own that have also gone down in history as being influential in shaping Southern hip-hop. The Click’s roster has been sampled and referenced by everyone from Drake to Travis Scott. They’ve collaborated with future superstars Destiny’s Child. Some of them have gone on to sell thousands of records.
While you’re at it, you should also revisit our recap of the UGK and 8ball & MJG verzuzonline battle:
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