10 Corso Como's New Pop-Up Highlights Italian Beauty Brands | V Magazine

10 Corso Como's New Pop-Up Highlights Italian Beauty BrandsAt 10 Corso Como, 12 authentic Italian brands will be on the shelves for a limited time.Aiming to promote the prestigious quality of Italian beauty products in America, Beauty Made in Italy is partnering with the Italian luxury concept store 10 Corso Como New York for a limited-time holiday pop-up store featuring 12 Italian beauty brands.

Spanning across skincare, makeup, bath & body, fragrance, and men’s grooming, the program’s extensive offerings appeal to all iterations of the beauty inspired. Presented in New York’s 10 Corso Como, where fashion, design, art, and lifestyle are blended in a carefully curated experience, each brand stands on a unique display showcasing their new products and holiday offerings.

Once in full swing, Beauty Made in Italy and 10 Corso Como will be hosting a public event on December 14 to welcome customers, VIP guests, and beauty influencers to the store where representatives from each brand will speak on the individual narratives behind each company. Utilizing ingredients from the beauty brands present at the pop-up, a farm-to-face juice bar and mixology station will provide a suitable ambiance to your health-conscious experience at the Saturday evening soirée.

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