, the luxury bridalwear label, wants to offers its clientele with Second Life, a new initiative that gives brides the option to alter their dress after the big day at no additional cost.
The first launch of dresses includes 50 designs that can be given a new lease of life by alterations such as changing the length; removing the sleeves; and adding belts, straps and sashes to create something that, while still immensely special, doesn't necessarily say 'bridal''This is a very special project, because what we are doing is giving a new opportunity to dresses that are traditionally only worn once,' says chief artistic director, Alessandra Rinaudo.
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