where she posts pictures of dream dresses, often from niche, sustainable labels. Why dresses? For Isabel, it’s the dream one-stop outfit. ‘They’re easy. I’m always in a rush in the morning, trying to get out the door with two young children. Just putting a dress on cuts 10 minutes off my morning routine,’ she says.career working
with bag designer Anya Hindmarch – ‘I learned everything I know from her’ – where she stayed for eight years, working her way up from intern to PR director, launching the I’m Not A Plastic Bag campaign in the States. After a brief interlude in India, she returned to the UK, where she ran intoat a wedding, who asked Isabel if she would help her prep for the 2010 election campaign. ‘It was so exciting,’ she says. ‘I could apply the branding and marketing principles I’d learned at Anya to a person.
Of course taking a sustainable approach to fashion is about more than just investing in smart labels; it’s about getting maximum wear from your wardrobe. For Isabel that means looking for dresses that you can wear all year round. ‘Especially now, because I’ve got so many summer dresses I haven’t had the chance to wear,’ she says. ‘So it’s about thinking about how to make them winter-appropriate.
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