Why Microsoft is splashing $69bn on video games

EVEN FOR Microsoft, which boasts a market capitalisation of around $2.3trn, $69bn is a lot of money. On January 18th the firm said it would pay that sum—all of it in cash—for Activision Blizzard, a video-game developer. It is both the biggest acquisition ever made in the video-game industry and the, more than twice the size of the firm’s purchase in 2016 of LinkedIn, a social network, for $26bn .

In the short term, the deal gives Microsoft more of a foothold in the smartphone-gaming market, to which it has had little exposure. King, a mobile-focused subsidiary of Activision Blizzard, boasts around 245m monthly players of its smartphone games, most of whom tap away at “Candy Crush”. It is also a strike against Sony. If Microsoft controls the rights to “Call of Duty”, it can decide whether or not to allow the games to appear on Sony’s rival PlayStation machine.

SheilahBirgen

the central bank has to increase interest, get out of the stock market, keep only bonds and Turkish lira for now DeItaone MarkMobiusReal BankofAmerica bankofengland Merkez_Bankasi Citi usd try 0.089 Lagarde federalreserve

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why was I fined £90 for charging my electric car at Lidl?A reader asks why they were penalised even though they paid to use the charger 👉JOIN NOW FOR $25 BONUS ! Get Ready to start earning money 💰💵 online.. Now, you can also make $500. So, Click the given link & get $25 dollars Bonus on first time sign up. 👉SarahMich321
Source: The Guardian - 🏆 84. / 53 Read more »

‘Magikkun’: the Korean buzzword that explains why dating apps are restricting pictures with masksDaters in Korea are growing so tired of profile pictures, where half a face is hidden, they have coined a term for it – ‘mask fraud’
Source: Lifestyle - 🏆 131. / 51 Read more »

I’m clever and fun — so why don’t I have any friends?Party invites, plenty of Instagram followers and a phone full of numbers — but no one is calling. Simon Mills wonders what went wrong for the legion of lonely Londoners like him
Source: Evening Standard - 🏆 92. / 53 Read more »

'Breaks my heart' Ricky Gervais emotional as he explains why dogs are 'better than people'RICKY GERVAIS explained why he thinks animals are 'better than people', as he was seen cuddling gorgeous German Shepherd dog Anti, who plays Brandy on his show After Life on The One Show.
Source: Daily Express - 🏆 26. / 68 Read more »

Why satellites are key to understanding Pacific volcanoWhen the huge eruption happened over the weekend, a fleet of spacecraft overhead gathered key data.
Source: BBCNews - 🏆 3. / 97 Read more »

Why this is the worst time for touring theatre in generationsTouring theatre is in an even worse state than the rest of the industry. It’s up to stars and audiences to save it
Source: The Telegraph - 🏆 41. / 63 Read more »