Your latest campaign is encouraging the use of parental controls for gaming – when did it dawn on you that you had a 12-year-old and these needed to become a thing?
I tell Violet, you don’t have a phone, I have a phone, no phone company would give you a contract. You are 12. You don’t have a gaming console, I have a gaming console. It was just a sweet thing actually, she didn’t want to be the Incredibles, she had a spooky costume with her friends, and that’s why she had all this black makeup on, but she’s such a lovely girl and put on the costume to be part of the family photo and took it off. And she said to me [amid the criticism], “oh just explain it to them mummy”.
I don’t have the impulse to have the last word, I don’t mind. And if people are entertained by a falsehood then that’s fine with me, too. I just want people to be entertained full stop. If I’m the punchline or they get something wrong about me… I mean, it’s such a tricky, very nuanced conversation. When I wrote about it in my book I had the space to explain my position on it fully. Long answer short, I think that TV companies and commissioners are in a difficult position because even if they want to make a change they are beholden to viewership and audience. I do think that a large part of the audience still believes men are funnier than women and they want to see funny men, and celebrity women laughing at these funny men.
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