Virgil Abloh collaborates with IKEA to launch 'FITTING ROOMS” | LOVE

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Check out VirgilAbloh's 'fashion you can't wear' collaboration with Ikea.

hosts an experiential installation, titled “FITTING ROOMS” to mark his collaboration with Swedish furniture retailer, IKEA. The postmodernist partisan launches his MARKERAD – meaning pronounced or clean-cut – exhibition in Seven Dials, Covent Garden as part of London Fashion Week.

Abloh’s conceptual utopia proffers around debates in fashion's interdisciplinary status. “What is the real difference between a handbag and a work of art?” he prints next to Greek figurines, holding brown paper-style bags that read “SCULPTURE” - in a satirical spot the difference spirit. His answer? There is none.


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