UK minister attacks Ben & Jerry's 'virtue signalling' on refugees

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James Cleverly criticises ice-cream company for Twitter posts about Channel crossings

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The Conservative minister James Cleverly has criticised ice-cream company Ben & Jerry’s for “virtue signalling”, after the company spoke out on social media about the plight of migrants and refugees attempting to cross the Channel.

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Sounds like he’s a snowflake promoting cancel culture to me. And no I’m not in favour of cancel culture

Aye go pick on a foreign ice cream maker instead of trying to sort this mess with the French gvt. No longer our pals as WE have left the EU.

It's not his fault. You can't expect a tory to understand that humanity and compassion are good things and not a form of insult.

Why is everyone attacking people who want us to be more compassionate and debate the situation. With decent evidence and to hopefully find a better solution than sending in the navy which won’t work and will cost what we can ill afford

Good for him. Ben & Jerry's hyperbole about war and torture makes no sense when these people were safe in France. They are asylum shopping.

Glad JamesCleverly is focused on the big topics... torychaos

Turn the boats round,it’s very simple.why come all the way through Europe to here?

NOT a reason to put your self or baby daughter in danger crossing the Channel, especially when they already have refuge in France. These people are not fleeing war. They want the lifestyle here.

Put to shame by an ice cream manufacturer. Sad lot these Tories.

Minister my arse, the mans a clown...

At least they have a conscience. Not this Tory Govt, who in trying to take the heat away from their FAILED and AWFUL attempt at track&trace, have gone back to type and play to the Brexshit xenophobic gallery (which the help of the UK news media).

How can any current UK Minister discuss virtue when the concept is totally alien to this set of villains led by liars in 10DowningStreet

Should Unilever be getting woke?

Govt view: Not being racist = virtue signaling

Anything to distract from their calamitous handling of the pandemic....

Dingy under the bus

Vacuous culture wars are so tiresome, but a loyal minion must do what a loyal minion must do, I suppose. (It’s not worth it btw).

Cleverly is probably the most inappropriate name ever

Cleverly and his heartless cronies wouldn't recognise humanity in a month of sundaes.

The most mis-named MP in Parliament!

Mr. YouGov, once again raising his head above the parapet and simultaneously lowering the bar. Mr. Misnomer strikes again!

Ben & Jerry’s could be £500 a tub, and still be a million times better value than the Tory crime syndicate.

GraunAttacks now if only Mars will ape Unilever.

What a silly and dated term “virtue signalling” is. After everything we are going through, being accused of showing you care, is pointless, reactionary nonsense that belongs in the last decade. The future belongs to the virtuous, rightly I feel?

He is always pointing out something when someone else mentions what a set of racist twats the Tories are.

yeah too right the Tories fecking HATE people trying to steal their limelight 'There is not enough space in this town for another virtue signaller' 😒🤦‍♂️ hypocracy LEVEL 11

This guy is consistently on the wrong side of pretty much everything. These are the people that history will point at and shudder

Tories keep digging their own graves

Terms like virtue-signaling and SJW are ofter thrown out as insults by right wing sociopaths, as if wanting equality, and people to see you have empathy, are a bad thing. I think it is disgraceful that a UK govt. minister is throwing these terms around like this. What a prick.

Worst Covid death Rates £150million PPE Fiasco Track and Trace Fiasco Worst Recession Patel attacks immigrants Cleverly attacks Ice Cream Vendor.

It's only virtue signalling if you don't mean it This means that this joker, when he shows compassion or appreciation (clapping for NHS, empty words) it's not genuine. He thinks when others show a modicum of decency it must be coming from the same place, it must be all show.

It’s a sign that this thin skinned snowflake MP & government are in meltdown & have lost the ability of fit & proper governance,

Plaudits to BenandJerrys for this. Brickbats for their treatment of Palestinians in the WestBank of which Conservatives doubtless approve...

Hardly an attack, more like a childish remark was thrown rather than addressing the points that Ben & Jerry's brought up...

Hmm... This from a man who has trouble stringing a sentence together.

And his Government remit is? Of course, the Middle East and Africa, apparently a passionate area of his so perhaps he does some work on resolving the issues that drive people to leave their Countries in the first place?

I guess anything that doesn't revel in other humans dying horribly is virtue signalling now. How very Tory!

Their ice cream is garbage plus they support terrorism. 🌻

Yet more hot air from a despicable ship of fools. I prefer a hard-working refugee to a feckless PM any day.

Thy right want the boats stopped at source or those who make it returned to show that nobody should make the trip....the left want the boats to be allowed freely to come over and over risking the lives’s of everyone on board. Yet they think they are the compassionate ones. Morons

As if showing that you have virtue is a bad thing...

And what’s the scumbag U.K. minister doing, VICE signalling?

All that’s going on and you are arguing with ice cream?

You don't know anything about virtue

They were talking about moral duty a couple of days ago.

Yeah. Grrrrrr. Virtue. Fuckers.

Yes British govt treatment of these ppl is terrible. Where is our humanity? Where are the activists like amnesty international? The attitude here against a few migrants de-humanizes our culture.

Human decency seems to have deserted this Tory Party - they are even nastier than when Theresa May described them as the nasty party - unfortunately it seems that they have taken a lot of English people with them.

Isn't odd how two non-white ministers in the vote-leave UKIP government are two of the biggest xenophobes.

Statistically Inaccurate? Pot and Black Not very Cleverly.

Ice cream manufacturer knows more than home secutary. Nice.

Virtue seems to be an unknown concept to the current government.

The irony of course being that they are virtue-signalling themselves here. It's just signalling different virtues to a different group. Not that I'm here for Unilever trying to market themselves either.

Corps should really stay out of politics 🤷 Keep taking stands and you will keep alienating parts of your customer base, it's bad for the bottom line The electorate shouldn't be happy about lobbying from deep pocket corps either, yall want representation, not an auction, right?

This is exactly the kind of grown-up & reassuring response you want, from actual government ministers, to an actual crisis isn't it! Like with the pandemic and Brexit before it, time & again they sound like sock puppet twitter accounts 'owning lib tears'. 🤦‍♂️

Ice cream is a £510m business in the UK, employing nearly 4,000 people. The Conservatives, the party of business? 😕 BenAndJerrys RefugeesWelcome

This is a massive free Ads fir Ben & Jerry. It works...lol!

All this vice signalling is getting pretty tired

As opposed to your usual dog whistles...

The Tories prefer iniquity signalling.

Virtue signalling phrase is an attempt at putting down a humanitarian attitude. One we should all have. No one should be ashamed of feeling pity for those whose lives are harder than we can imagine. JamesCleverly you are a disgrace.

Quite Right, it's time that Brands stepped away from this sort of thing. benandjerrysUK has now been added to the boycott list. What's the upside for a multinational to put tweets like these out?

I can't look at any member of this government without seeing a lack of empathy and humanity in their eyes. I'm with benandjerrys all the way on this one

What's with the UK and this words 'virtue signalling'?

He attached their product due to its price. Is this the role of of our government? Should ben and Jerry's sue the British government

I would rather have an ice-cream company 'virtue signalling' than the Government 'scumbag signalling'.

The guy is supposed to be a government minister, isn't picking a bitchfight against icecream somewhat... beneath him?

So, companies are only entitled to a political view if they pay the tories a fat 'donation' now, is this right?

Wouldn't expect anything less from this corrupt government. How else are they expected to deflect attention away from their gross incompetence without rallying their racist and bigoted base

When Unilever's own audit tells us that they believe over a third of their global supply chain are High Risk when it comes to ethics like Modern Slavery, you wonder who's crying wolf?

Bloke's a berk.

Can you imagine Tony Blair or even David Cameron arguing with an Ice Cream?

In 2 hours he will rebrand some official Government account to look like an independent Ice Cream Company. Fact Checking Service and roll out some heavy tweets.

Keeps proving he has the most inappropriate name in UK politics.

The righteousness of a junk food company.

Twit man.

Great to see our government so hard at work, you know, considering we're still in the grip of a global pandemic and we've just entered a recession. But hey, take time to piss on a few immigrants and whine about how the ice cream people were not nice to you.

Wealthy liberal elites have destroyed the Left for the working class.

When a “government “ minister attacks a business that’s promoting compassion, it signals unequivocally that they are morally bankrupt. When it’s Cleverly doing it, you realise they are intellectually bankrupt too. Welcome to Tory Britain.

Very nasty person.

It’s one thing to attack the opposition, but now they are attacking a confectionery supplier. Does no one agree with the (in)competence of this government!

Thus speaks a member of a government which has buried its malfunctioning moral compass so deep they wouldn’t recognise a virtue if it was adorned with a neon lit label.

That just makes me want to eat even more ice cream 🤣😂😬heatwaveuk

So we should just leave them there to float off and capsize should we? These are people too. It’s not virtue signalling when desperate people need help and awareness. Cleverly not so clever.

Why the hell does the government care if an ice cream brand has called them out ? Is the collective ego of parliament so fragile that this bothers them ?

Good. A multinational that exploits low pay workers and destroys the rainforest should be called out when it is pretending to be righteous.

The Tory flavour Ice Cream, Rum & Racism

Only psycho signallers use the term virtue signalling

And rightly so. Ben and Jerry should keep away from the real world and stay in lala land.

Nominative determinism gone wrong.

Weren't they signalling to newspaper articles though?

INRI CRISTO ,O ÚLTIMO ! ACEITA JESUS , DEUS TE AMA. CHEGOU A HORA .... É TUDO OU NADA

WOW the right-wing pulling together to attack and distract, how odd?!?

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