UK landmark crowned the most beautiful UNESCO World Heritage Site in the world

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, and was first enshrined in an international treaty – the Protection of the World Cultural and Natural Heritage – in 1972.

Travel company Explore Worldwide has now offered its insight into the world-famous heritage sites, shortlisting 52 out of the 1,000+ UNESCO locations based on how recognisable they are.Pontcysyllte Aqueduct and Canal in Wales occupied the top spot As part of the study, participants were shown images of the shortlisted landmarks, with their average gaze duration of each measured using eye-tracking technology to determine the most captivating sites.

One UK location occupied the number one spot, with the impressive Pontcysyllte Aqueduct and Canal in Wales acquiring an impressive 180 fixations with an average duration of 0.31 seconds. Floating over the River Dee, this Welsh landmark is the highest and longest navigable aqueduct in the world.The world-famous Canadian Rocky Mountains Parks occupy second place, boasting rugged mountain peaks, glaciers, waterfalls, canyons, limestone caves and fossils. Comprising a group of four national parks including the Banff, Jasper, Kootenay and Yoho, the Rockies famously offer winter sports, hiking and wildlife viewing.


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