Transport for London: Emirates Air Line ends £36m cable car deal

Londoners and tourists have been able to use cable cars to cross the River Thames since June 2012

It opened in time for the 2012 Olympics in London and saw a ten-year branding sponsorship contract worth £36m "We have thoroughly enjoyed a great 10-year partnership, but it is now time to pass the baton onto a new partner."the cable car was "one of the most Instagrammable spots in London".Since opening, the cable car has been visited by famous faces including Arnold Schwarzenegger, Novak Djokovic and boxer David HayeSince 2012, the service has struggled to attract regular commuters and between its launch year and 2019 passenger numbers dropped from 1.73m to 1.2m.

Close it the TFL won’t have to bear the cost & the money could be invested elsewhere. There’s a reason no sponsors are forthcoming!

waste of money better spent elsewhere

Shut it or charge a commercial fare.

It's the most ridiculous money pit and I use it pretty frequently because it works for my commute. It's me and 10 very disappointed tourists.

Like they do with private bus companies and tram, LU make profit but they are propping up non profit companies

Shut it down.

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