Totes amaze: Anya Hindmarch on her 'plastic bag' and eco-fashion

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The fashion designer’s famous bag inspired the world to say ‘no’ to plastic. Her new one takes direct action

We are sitting in Anya Hindmarch’s bright office in a converted brewery in south London and the Queen of Bags is stroking a fabric sample as if it were ermine . “It’s so soft, it feels like cotton,” the luxury handbag and accessories designer says. Hindmarch spent two years researching and developing this fabric, which is spun from recycled plastic bottles, for her latest sustainable fashion initiative, the “I AM a plastic bag” tote, debuting at London fashion week.

 

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Give the Guardian fashion editor a day off for that headline.

Yah, I was saying to the gerls at Magdalane that it would be totes supes if the poors learned about...

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