This romantic fashion brand was started out of the founder's desire for unusual, whimsical bridesmaids' dresses and you'll want every single piece

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It's one of the most popular modern brands on Instagram right now, but for boho-inspired fashion label, LOVESHACKFANCY, it is their vintage aesthetic from decades long ago that sees it stand out amidst a crowded market of mixed prints and fitted minis.

There's only one rule...So what is her magic ingredient? Other than genuine authenticity , it's Rebecca's keen eye for whimsical detailing, effortless silhouettes and flattering layering that truly sells her clothes.

That, and her knack for making you feel as though you're a romantic literary heroine from a Sunday night period drama. A super chic one. It's obvious how much Rebecca cares about her collections, travelling to London to snap up the most beautiful ribbons and button from low-key, undiscovered antique shops, and to Paris for beautiful vintage textiles and trims.Amongst a wealth of heavily patterned, lifeless pieces that drench our Instagram feeds daily, it's unsurprising that Rebecca's offering stands out.

Scroll down to shop our edit of the 10 best pieces from LoveShackFancy's heavenly summer collection...

 

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