This McDonald's restaurant looks like... fries?

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It's not enormous litter. It's a McDonald's

Seen from above, it could look like a giant has just dropped a packet of McDonald's fries in Sydney's Darling Harbour. But no, that's actually a new McDonald's store. The temporary 'Fry-Thru' has opened at the FIFA Fan Festival in Tubalong Park for the duration of the FIFA Women’s World Cup.

Designed to resemble a signature red McDonald's french fry box complete with contents, it's another example of how McDonald's benefits from such recognisable branding . The five-metre-tall outlet has a sign that reads 'Macca’s Fry-Thru', referencing a popular nickname for McDonald's in Australia. Another sign reads 'Mekdi', a name sported by several McDonald's restaurants in Malaysia. Its only food offerings are medium french fries with one of two “international"-themed sauces created for the World Cup: Outback BBQ and Wasabi Mayo.

"Based in Darling Harbour, our giant Macca’s fries, also known as the Fry-Thru, is the perfect spot for all football fans to come together to fuel up on our iconic fries before or after a game. We look forward to bringing people together and uniting fans worldwide through our shared love of football and Macca’s.”

 

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