Upcycled materials are essential to Freitag’s aesthetic
As young professionals, the two brothers felt a need for a practical and resistant bag that could accompany them on their cycling journeys. Thanks to their background in, they assembled styles from truck tarps with a simple and straightforward design. As each piece of tarp is different, and has a unique patina as a result of its first life on the road, each bag is an individual item sporting its own fascinating roughness.
Eight years ago, Freitag moved from its original central location to Zurich-Oerlikon, an industrial district in the North of the city. This was a chance for Freitag to start afresh and tailor their F-Factory NŒRD to their environmental ethos. Today, truck tarps are bought from European trucking companies and directed straight into the factory where they are washed, cut and packaged before being sold online, or through its 24 brick-and-mortar stores and numerous worldwide distributors.
‘It’s not that we’rere trying to save the world. We’re at an educational moment and think a storytelling aspect is needed to understand the idea of circular fashion,’ says Daniel Freitag. ‘Only five years ago, sustainability wasn’t a topic and now it’s huge. People are understanding that it’s worth to buy less but better.’ Freitag’s ‘pret-a-composter’ line currently includes shirts, trousers, overalls and aprons for men and women.
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