The Rise Of Resale: How Second-Hand Became Fashion’s First Port Of Call

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Today’s savviest fans are finding everything from vintage Alaïa to Zara in all corners of the digital shopping space.

Olivier Rousteing didn’t plunge quite as far back as the 1960s for his spring/summer 2022 collection at Balmain, but he did mark his 10-year anniversary at the French house with a re-edition of 17 of his favourite looks from his tenure; from the heavily embroidered Fabergé-inspired lampshade minidresses from the autumn/winter 2012 collection to the liquid-gold chain-mail dress from his spring/summer 2017 offering, worn by Kim Kardashian at the show’s after-party.

It predicts that by 2023, Worn Wear will account for a double-digit percentage of Patagonia’s overall revenue. Does D’Arpizio think that brands that don’t engage with the resale opportunity are missing out? “I think so. In reality, luxury products such as cars, jewellery and watches have always had a secondary market. It’s embedded in products that are durable, and luxury by definition is something that should have a long life.

 

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