The pop superfans propelling lost classics back to chart success

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As overlooked albums by Mariah Carey, Britney Spears and Madonna top the iTunes charts, Adam White talks to the fans championing and reclaiming pop’s secret masterpieces

all made high appearances in May’s US iTunes charts as a result of a discount offer that saw them on sale for $4.99 each. Album sales are also so low that only 1,000 copies or so need to be shifted for a record to hit number one on iTunes, which updates in real time. While those boosts weren’t enough to propel the albums into the official Billboard chart, America’s version of the UK Top 40, fans have come to consider the optics of such rises as being positive enough.

 

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