The Gucci And Balenciaga Collection Is Coming – But You'll Have To Be Quick

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A major fashion moment, if ever there was one

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Gucci, under the creative directorship of Alessandro Michele, has positioned itself as mega-brand that is firmly planted in the future. Whilehas its very own maverick at the reins, Demna Gvasalia. So when it was announced earlier this year that the two would be participating in what they called 'a mutual contamination', the fashion world was on the edge of its seat.

What commenced was a kind of 'hacking' between the two brands as part of Aria, Gucci's 100th anniversary show staged in April, where several looks were 'pilfered', to use the words from the film's own blurb, from Balenciaga, creating 'The Hacking Project'. To tease followers, Gucci posted a message conversation with the two industry titans, Michele and Gvasalia, on Stories.

The double-logoed accessories, which carry the insignia of both houses in this hybrid universe, come in all shapes and sizes. One that is sure to fly off the shelves is the Jackie 1961, Gucci's reissued shoulder bag that always sells like hotcakes, which is stamped with double GGs, as well as a repeating diagonal 'Balenciaga'.

, you'll be the first to receive updates from the brand so you can set an alarm on your calendar. These, after all, have 'future collectibles' written all over them.The price list hasn't been release yet, but with entry-price items including silk foulards and card holders in the collection, they're likely to start at around £150.

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