market is well and truly saturated, but there's something about Diptyque that keeps the brand at the top of everybody's wish list. It's a competitive arena indeed, but just what is keeping their enduring appeal alive?
Conceived by three eccentrics on a quiet street in Saint Germain, Paris, 1963, its heritage certainly plays a factor. Then there's the famed oval, monochromatic labels, with their distinctive typeface and almost indecipherable letters. Beauty folklore suggests its because the founders want you to focus entirely on the scent. It's as if you take one sniff, let your mind whir, before, 'Sure, the clean lines and chic, minimalist aesthetic makes them most Instagrammable; but it's the scent that brings you back. Diptyque were one of the first houses to blend perfume and wax. Each candle has an impressive 'throw' , and their scents are innovative and unique .
All of these variables have contributed to Diptyque's long reign at the top of the candle hierarchy for many, many years. Sales soar at Christmas, too .SHOP NOW: Best Diptyque Candles 2021You'll have seen one of these in plenty of Instagram posts. Baies holds a uniquely floral and fruity quality, combining blackcurrant and rose. It's warm, soft, and not at all cloying. You'll smell it even when it's unlit.
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