Tesco’s Christmas advert that wound up anti-vaxxers has just been cleared by watchdog

Tesco’s Christmas advert that wound up anti-vaxxers has just been cleared by watchdog

12/2/2021 3:03:00 PM

Tesco’s Christmas advert that wound up anti-vaxxers has just been cleared by watchdog

A Tesco Christmas advertisement that wound up anti-vaxxers has been cleared by an advertising watchdog after receiving over 5,000 complaints.

Playing on other headlines from the year,the supply-chain crisisis incorporated into the ad as snowmen are seen with leeks and aubergines instead of Jack Frost’s usual carrot schnozz. The ever-changing travel restrictions also made their way into the ad with a pilot stopping and starting on a runway as the lights change between “travel” and “don’t travel”.

In a statement published in theGuardian, an ASA spokesperson said: “Having carefully assessed the 5,000 complaints we received about the Tesco Christmas ad campaign, we have concluded it doesn’t break our rules and there are no grounds for further action.

“We consider that the depiction of Santa displaying a proof of vaccine status in an airport is likely to be seen as a humorous reference to international travel rules people have experienced this year. It is unlikely to be interpreted as a message about these rules or the Covid-19 vaccine more widely.” headtopics.com

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They added: “While we understand that some people disagree with the vaccine programme and may find the ad in poor taste, we have concluded that the ad is unlikely to be seen as irresponsible or cause serious or widespread offence on the basis suggested.”

In total the advert received 5,009 complaints from the public, making it the second most complained about advert of all time in the UK.The most complained about advert of all time is from Paddy Power, who stoked controversy in 2014 after using athlete Oscar Pistorius in a campaign. The betting company offered punters “money back if he walks” in reference to the murder of his girlfriend Reeva Steenkamp. The ASA received 5,525 complaints over the advert.

Well, given how many houses Santa is going to visit this year, we’re sure parents across the globe will be glad to know Father Christmas is being Covid-safe.Indy100 has contacted the ASA and Tesco for comment.

Read more: The Independent »

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