series is aimed at professional ‘content creators’ with a range of bespoke photography, videography and, new to the Mark 4, audio recording features.Sony Xperia 1 III
Sony’s phones are already considered some of the best devices for creatives, and the new additions to the Xperia range ensure that Sony is keeping head-to-head with Samsung and Apple for that crown - though admittedly the Xperia’s camera is designed for more technically-minded users than the Galaxy or iPhone point-and-shoots.
We enjoyed our time testing the Sony Xperia 1 IV, but likely wouldn’t recommend it to the vast majority of our friends, at least the ones who aren’t creatively inclined. But for the minority who’d enjoy the Cinema Pro apps, the continuous camera zoom or the 120fps recording, and could also afford that price tag, we’d wholeheartedly recommend this device.Costs more than Samsung and Apple rivalsThe Sony Xperia 1 IV price is enough to put off all but the most dedicated buyers.
Sony gave preferential treatment to Europe in its release of the Xperia 1 IV. It launched on June 16 there , while the US has to wait until September 1 to enjoy it. That may seem like a long wait, but this was actually a surprisingly short turnaround between launch and release compared to the company’s habits with previous Xperia releases.Retains 3.
We’re huge fans of this camera tool - pressing it while you’re in the camera app takes a picture, but depressing it helps you find focus, just like on a real camera. Plus, pressing it while the phone’s screen is off opens the camera app, letting you take snaps in a hurry. The main upgrade here over the last-gen Xperia is in the display brightness - Sony says the IV goes 50% brighter than its predecessor. That’s true, and it was easier to see the phone screen in bright outdoor settings than in previous versions of the handset - but we’d argue it still actually wasn’t bright enough.
That phone sure looks good, not sure if we’re ready to give up using iPhone’s just yet...
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