Even more palatable was a perceived discount. Mortimer’s research found a 38% increase in sales when product size was reduced along with prices. “Customers felt they were getting a bargain because the price went down,” Mortimer said.
KelloggsUS Nestle fought tooth and nail so they wouldn’t have to pay their employees better, fighting unionization, while making record profits, now decide to minimize products and still raise prices on goods…
Companies have been doing this for decades.
At least the Tories offer the same amount of drivel. Although the price has gone considerably up.
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