Rihanna (And Instagram’s) Favourite Shoe Designer Amina Muaddi Discusses Her Debut Fenty Collection

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.AminaMuaddi's indelible flared geometric heels are perhaps the most followed footwear on Instagram, seen on everyone from KimKardashian West to GiGiHadid and, of course, rihanna herself.

A shot from the Fenty shoe collection campaign, designed with Amina Muaddi.Bringing Muaddi on to design footwear capsules is something that Weaver describes as a “natural decision”. Aside from the fact that Rihanna regularly wears Muaddi’s shoes, he says: “Amina is obviously extremely talented, with a great point of view and aesthetic, but she also embodies the values of the Fenty brand. Like Rihanna, she’s a modern woman designing for modern women.

“It was very organic. I obviously love Rihanna for both her music and her talent, [but also] for her iconic style. I have a lot of admiration for her. When she launched Fenty, I was excited to see the collection and she sent me a lot of pieces. Ri was always wearing my shoes and I was wearing Fenty. So we were supporting each other; we have mutual respect for each other’s work. When [Fenty deputy creative director] Jahleel asked me if I wanted to be part of their project, of course, I said yes.

The thin tapered heel you’ve created for Fenty is quite a departure from your indelible geometric design.

 

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AminaMuaddi KimKardashian GiGiHadid rihanna Rih is so pretty

blocktfenty AminaMuaddi KimKardashian GiGiHadid rihanna Great read

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