Reimagining roses: experimental takes on a classic scent

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\u2018A rose is a rose is a rose is a rose,\u2019 said Gertrude Stein. Yet, in the world of perfumery, a rose is always much more than a rose. It is the combination of the flower\u2019s essence with other fragrant notes that creates a unique scent.\u00a0Traditionally, rose perfumes...

– is being given an unconventional edge by niche perfumers and big-name brandsAn exhibition of the series is currently on show at Waddesdon Manor, Buckinghamshire

‘A rose is a rose is a rose is a rose,’ said Gertrude Stein. Yet, in the world of perfumery, a rose is always much more than a rose. It is the combination of the flower’s essence with other fragrant notes that creates a unique scent. Traditionally, rose perfumes have been characterised as the olfactory equivalent to pop music – guaranteed crowdpleasers, easily accessible.

 

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