PSA: The Ordinary has released a brand new product you're going to want to know about...

It won't come as a surprise that the latest product launching from The Ordinary *today* is a trailblazer. Specifically,, the newest member of the squad, offers the most direct topical exposure of niacinamide that you can get. It means it can deliver superior oil balancing capabilities, it can visibly reduce sebum activity and it can support the skin's barrier function and structural integrity better than most of the £££ products on the market...

A few years ago the phrase "direct topical exposure of niacinamide" might have meant squat to the average skin buff, but The Ordinary has been a crash-course in skincare ingredients. Now, that we can tell our glycolic from our salicylic, the nitty gritty of product formulation is something we can all enjoy nerding out on. It's much more attainable, too.

and creams, with ease," the brand explains. "The Ordinary’s 100% Niacinamide Powder can be mixed into any non-conflicting,base is between 5.0 and 7.0." I.e. you want to make sure it's not too acidic, so stick to gentle moisturisers. To use the formula, mix a quarter scoop of the spoon provided with a water-based treatment in the palm of your hand and apply to your face in the morning and/or evening. That way you can create a skincare cocktail geared to you .

Deciem was the brainchild of Brandon Truaxe, 40, who tragically died in January last year. The revolutionary founder began as a computer programmer before falling into the beauty business. He had a lightbulb moment after working on software for a skincare lab. He noticed the drastic cost difference between the raw ingredients and the finished products and how much of a mark-up was being added by the big cosmetics companies.

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