Political trolling 'twice as popular as positivity'

The Cambridge University study analysed 2.7 million tweets and Facebook posts from US media outlets and political figures

It analysed 2.7 million tweets and Facebook posts from US media outlets and political figures over five years.They attracted more angry or laughing-emoji reactions on Facebook than the positive received hearts or thumbs ups."If the post was coming from a Republican and it was referring to [Joe] Biden or the liberals, it was much more likely to go viral than when it was referring to any other topic or an in-group politician," co-author Steve Rathje said.

And a tweet by left-leaning Vermont senator Bernie Sanders: "Donald Trump has lied more than 3,000 times since taking office but Republicans refuse to say Trump is a liar," had been retweeted more than 6,000 times and received about 14,900 "likes"."Social-media companies desire engagement and virality from us at all costs to produce ad revenue, and we as individuals desire engagement and virality to get our message out or promote a political campaign.

That headline writer apparently doesn’t know the difference between “negative posts” in general and “trolling”. Valid criticism was almost certainly counted as negative, but shouldn’t count as trolling. I wonder how much was valid criticism compared to how much was trolling.

BBCWorld I'm grateful to have lived all my 65 years in Canada, where our politics are mildly irritating, amusing or just plain dull.

BBCWorld That's why all BBC posts go viral

BBCWorld Social media for the most part is a cesspool of negativity. People generally come on here to vent and spew something that’s mostly negative. But I would go as far as to say Online discourse from the onset has been negative. You can trace this back to AOL.

BBCWorld क्या इसके पीछे बहुत बड़ी सोची समझी रणनीति होती है?

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