Nissan boss says Brexit is 'positive' - and claims new trade deal gives carmaker a 'competitive advantage'

The company says it is well positioned to capitalise on the Brexit deal and is set to create more jobs on Wearside.

1/22/2021 9:26:00 AM

Nissan has hailed the Brexit deal, saying the agreement will give it a 'competitive advantage' as it committed to produce new electric vehicle batteries at its Sunderland plant

The company says it is well positioned to capitalise on the Brexit deal and is set to create more jobs on Wearside.

The move is partly defensive, avoiding tariffs that would apply to European exports under complex rules-of-origin regulations if batteries were sourced from third countries.Brexit proponents may see it as an example of production that might have otherwise happened elsewhere moving to the UK because of the barriers the deal erects to free trade.

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Please use Chrome browser for a more accessible video playerUnilever sees Brexit 'teething troubles'"Brexit for Nissan is positive, and being the largest automaker in the UK, we will take this opportunity to redefine the industry here," Mr Gupta said.

"Brexit gives us the competitive advantage, not only in the UK, but outside the UK also. Because in how many [manufacturing] locations in Europe are the batteries localised? Very few."Mr Gupta said changes to customs procedures had had no impact on Nissan because of its scale. headtopics.com

"The sort of problems that we are seeing in the ports is peanuts, frankly. For a global manufacturer that is running 150 markets and 40 plants around the world, to have additional documentation and to fill out a form at the border, it's nothing.

"We were prepared for it, we had upgraded our software and our processes, it's okay. Of course when you bring a change you need to have agility, to adapt to the new change - that's the beauty of the organisation."Please use Chrome browser for a more accessible video player

Fisherman's rant over Brexit red tapeMr Gupta said he believed the UK ban on new internal combustion engine vehicles from 2030 means consumers will begin choosing electric models from around 2024 onwards, and that Nissan will capitalise."I think that the UK gets the advantage by having the battery localised already.

"We are going to explore this opportunity from now onwards - not only battery, but electrified vehicles. That's where we believe Brexit brings the competitive advantage to Nissan as a homemaker."He also indicated that its UK models, led by the Qashqai SUV, will have a price advantage over its direct competitor vehicles, all of which are imported. headtopics.com

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"Of course it's too early to say but all the statistics that we are now studying gives us the indication that we will have the competitive advantage."Sunderland is already one of our most competitive plants in the Nissan world. We've been there for more than 35 years, which means we have a very competitive supply base.

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DontDareSay False news. They’re leaving. Alistair Campbell & Femi told us this ages ago. BrexitReality Great news!!!!😊😊😊 Any comments Femi_Sorry Or will you continue to spout out utter 💩all the time . Great news for the Automotive industry Alastair Campbell and his FBPE nut job friends are going to have a heart attack reading this.

Unlike 2016, Nissan said ' if there is a vote to leave we will have to consider relocating to the EU' It was bullshit and always was Britain will thrive outside and the EU will wilt without our money. Have the Sunderland Labour MPs said anything positive about this news yet? They were certain Nisan would leave Sunderland if Brexit went ahead.

And what about the £80 million govt sweetener? Lol thought they were crying along with all the other snowflakes about it all Paid to say this Way too positive for SKY. Remainers will be frothing Sky news writing this 😆