What do you think has led to claims that natural products are ineffectual and synthetic products are bad for us?
Historically, natural alternatives have struggled to keep up with lab-grown chemicals in terms of performance and efficacy, but that's changed says Sarah. “Formulating with natural ingredients has come a long way. When I first started Pai, natural beauty products were nowhere near as sophisticated or high tech as they are now. It’s why natural traditionally had a reputation for not being high performance, but there are some extraordinary natural ingredients available now.
For example, “if the original ingredient is natural to begin with – for example extracted from a flower or fruit – but chemical processing changes it to something different. Is it then still natural?” asks Dr Anjali. Some brands would claim so. “It’s why independent certification is so important as a kitemark of authenticity,” adds Sarah.
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